Do you want the latest trends in brand, creative and digital? Well, you've come to the wrong place.
Instead, we specialise in creative and strategic solutions which give brands new ways to see their potential growth, leading to moments of 'oh yeah, that could really help us break through and achieve our aims...'
what about the work?
We have huge depth of experience in crafting great creative solutions, but we are also avid consumers.
As modern consumers, we naturally demand more relevant information whenever, and wherever we are. We know this effect as the evolving consumer, and we've created a handy infographic to show how they affect your business - hope you enjoy it.
We work with you to unearth new and unfamiliar ways for evolving consumers to relate to your brand, based on your unique personality and not just the latest trends.
Is the creative industry putting digital in a box?
ello, how do you digital?
It’s clear that we live in a world filled with technology. Indeed, the relatively recent effect of technology on communications has had a particularly profound effect, so much so that the way in which we perceive our world has changed us forever.
The creative industry must, of course, adapt to this effect. However, our experience of working in the creative industry has revealed what we can best describe as the ‘another link in the chain’ approach. This reveals itself in the identification of certain staff with an interest or aptitude for technology as ‘digital’, and the rest as ‘not digital’.
However, we see this labelling as both misleading and illogical. From a societal standpoint, we observe in this context, that it is not technology which is digital, it is ourselves. Our perception of the world through technology; its effect on how we navigate our environment, how we interact with our friends, colleagues and strangers, and how we consume and expect information in an instant, is common to all of us and has a name. It’s called digital.
Digital is a verb. It’s an evolutionary activity. Everyday acts require us to digital. Our message to our clients is “We digital, you digital too”.
We see ‘digital specialists’ as ‘behavioural specialists’. We describe this as a constant fascination with observing how people navigate their way through a technology enabled world. These people are not some people, they are all people.
We believe the industry needs to understand how, why and where we digital, not just what we digital.
Digital is how we do things, it cannot be put in a box.
Playtime is over for the internet
ay you are using the internet, it’s a familiar scene. But we’d like to ask you… ‘How do you feel?’ Does that sound like an odd question? We think not. We think the internet should be experienced like you would experience a good film. We like the internet, but so often it falls short of expectations.
People’s contact with the internet is growing every day, but is the depth and relevance of their experience growing at the same rate? And when they use the internet, is it clear what they are interacting with?
From our experience, confusion comes from the use of the term ‘internet’. Originally the concept of the internet was to share knowledge and connect people. It has now become a ‘catch-all’ for a collection of information which is delivered through websites, microsites, banners and so on.
The concept is lost.
digital - a case of mistaken identity
Adding to the confusion is the more recent term ‘digital’. This is often used in the same breath as ‘internet’, with their meanings often interchanged. This is at best a simplification, and at worst an under-estimation. To us, digital is not a term, it is the new concept.
We understand digital to be the point at which people and technology touch. This affects all of us, and we affect each other through our use of it. As the internet was born from the concept of sharing knowledge, digital is born from understanding what people do, how they think and how their experiences make them feel.
Our approach to the digital concept is to explore what technology means to people, from how we learn to how we’re entertained, from how we connect to how these experiences make us feel.
Look, don’t see. Listen, don’t hear.
ommunication involves all of the senses, including interpretation, reaction, imagination and learnt experiences. In a digital experience, communication is no different. Like a film, a digital experience is a journey. Where you start and where you go are not random events, but are meticulously planned. The importance of this planning is essential. Its remit is as wide as your goals and encompasses wider social issues and situations relevant to your product.
For communication, a pass-the-parcel approach to digital will not impart the integrity and consistency required. Like film directors, digital directors ensure your communication is concepted, built upon and clarified across your entire digital project. A digital project can be representative of all aspects of your communication, but only if it is given the respect it deserves.